TRANSLATION AND ADAPTATION
We don’t aspire to mirror words and phrases, but to accurately render content and style in the target language. We’d even say a good translation is generally an adaptation, especially for advertising copy – because taglines, slogans and headlines often can’t simply be translated, they have to be newly created. And in this we’re seasoned specialists. But we are also well versed in legal texts and are happy to offer certified translations if required.
EDITING AND PROOFREADING
We work on our texts as long as it takes until the last ‘t’ is crossed and the last ‘i’ dotted. We fine-tune the style until it flows – and complements the message. As language and translation pros, we are also able to compare texts and align different language versions with each other.
COPY AND CONCEPT
Whether the copy is destined for a promotional brochure or a website, whether the concept is for advertising campaigns or a feature article: we have a feel for what’s important and sculpt messages carefully so that they really hit their mark.
SprachWeberei Special: if you like, we can have two writers each create your copy – giving you the choice.
In our working languages German, French, Italian, English, Spanish and Portuguese, we’re not only on our home turf as copywriters and translators, we also know the crucial differences between different linguistic regions. We strike the right tone whether it’s for engineers or advertisers, the fashion or financial sector, commercial or colloquial texts. For everything else: our extensive network lets us source skilled professionals for almost any language.
It goes without saying that we are proficient in all the standard word-processing tools such as InDesign and InCopy, and have a firm grasp of CAT tools, K4 publishing systems and CRM systems. We use an FTP server for the secure transfer of data and work with Swiss IT professionals. With the help of our partners, we are able to find the right answer to virtually every language-related technical challenge.
✓ SDL Trados
✓ Adobe (InDesign, InCopy)
✓ CMS systems